Are Too Many People Unfollowing Me on Instagram? Discover Why and How to Fix It
Jul 3, 2025
While there isn’t an exact unfollowing rate (The number of people that unfollowed you/The number of followers you have) that you should try to stay under, there are some general guides you can check to see if too many people are unfollowing your account.
1. Compare Your Unfollowing Rate to Yourself
You can compare your last 30 day unfollowing rate to the unfollowing rate to the month before (feel free to change it from monthly to weekly but expect larger fluctuations as you shorten the time span!). After you find those two values, if your current unfollowing rate is much greater (say 1-2%) you may need to review your account to see why.
2. Compare Your Unfollowing Rate To Other Accounts
You can compare your unfollowing rate to similar accounts with similar following in the same niche using a tool like Social Blade. If your unfollowing rate is much higher than average compared to similar accounts in your niche than its possible you might be doing something wrong.
Why Are People Unfollowing Me?
Several factors can contribute to a high unfollow rate on Instagram. Here are some common reasons:
1. Content Quality
Your followers expect high-quality, engaging content. If your posts have become less interesting, visually unappealing, or irrelevant to your audience, they might choose to unfollow you.
2. Posting Frequency
Both over-posting and under-posting can drive followers away. Posting too frequently can overwhelm your audience, while not posting enough can cause them to lose interest.
3. Lack of Engagement
Instagram is a social platform, and followers expect interaction. If you’re not engaging with your audience by responding to comments, liking their posts, or engaging with their stories, they might feel disconnected and unfollow you.
4. Irrelevant Content
If your content has shifted away from what originally attracted your followers, they might unfollow you. Keeping your content aligned with your audience's interests is crucial.
5. Excessive Promotions
While promoting products or services is common on Instagram, too much sponsored content can annoy followers. They might feel like your account is more about selling than providing value.
6. Inconsistent Branding
A lack of cohesive branding can confuse followers. Ensure that your posts, bio, and overall aesthetic align with your brand identity to maintain a loyal following.
How to Stop Losing Followers
Here are some strategies to help you retain your followers and even attract new ones:
1. Improve Content Quality
Focus on creating high-quality, visually appealing, and engaging content. Use professional photography or editing tools to enhance your photos and videos. Ensure that your captions add value and resonate with your audience.
2. Find the Right Posting Frequency
Experiment with your posting schedule to find the optimal frequency that keeps your audience engaged without overwhelming them. Use Instagram Insights to understand when your followers are most active and schedule your posts accordingly.
3. Engage with Your Followers
Make an effort to respond to comments, like and comment on your followers' posts, and engage with their stories. Building a community and showing that you care about your audience can significantly improve follower retention.
4. Stay Relevant
Ensure that your content remains relevant to your audience's interests. Regularly review your posts' performance and feedback to understand what works best. Stay updated with trends and adapt your content strategy accordingly.
5. Balance Sponsored Content
While it’s okay to have sponsored posts, balance them with organic content that provides value to your followers. Authenticity is key—followers appreciate genuine recommendations and transparency.
6. Maintain Consistent Branding
Ensure that your profile, including your bio, posts, and overall aesthetic, reflects a consistent brand identity. This helps in building a recognizable and trustworthy brand that followers are likely to stay loyal to.
Monitoring and Managing Your Followers
To effectively manage your followers, it’s important to keep track of who’s unfollowing you and why. Here’s where FollowBuddy can help. FollowBuddy is a secure tool that assists you in managing your Instagram followers and following without needing your account credentials.
Benefits of FollowBuddy:
No Account Access Needed: Ensures your account remains secure without sharing your Instagram password.
User-Friendly: Simple setup—just upload your data files from Instagram.
Efficient Management: Compare lists of followers and following to easily identify non-followers.
How to Use FollowBuddy:
Sign Up: Go to FollowBuddy and create an account.
Upload Your Files: Instead of HTML, download your Instagram data in JSON format for FollowBuddy.
Automated Comparison: FollowBuddy will automatically compare the lists and show who has unfollowed you.
Direct Actions: Easily access accounts directly from FollowBuddy to manage your followers efficiently.
Easy Tracking: Every account you click on will be highlighted in blue so that you can easily keep track of the accounts you visited
FollowBuddy saves you hours of manual work, making it a great investment for managing your Instagram followers effectively.
Wrapping Up
If you’re experiencing a high unfollow rate on Instagram, understanding the reasons behind it and taking proactive steps can help you retain and grow your follower base. Focus on creating high-quality, relevant content, engaging with your audience, and maintaining consistent branding. Additionally, tools like FollowBuddy can provide valuable insights to help you manage your followers effectively. By implementing these strategies, you can stop the trend of losing followers and build a loyal and engaged community on Instagram.
FAQs:
Q: Why are so many people unfollowing me on Instagram?
A: Common reasons include poor content quality, inappropriate posting frequency, lack of engagement, irrelevant content, excessive promotions, and inconsistent branding.
Q: How can I improve my follower retention on Instagram?
A: Improve content quality, find the right posting frequency, engage with your followers, stay relevant, balance sponsored content, and maintain consistent branding.
Q: How can FollowBuddy help me manage my followers?
A: FollowBuddy helps you manage your followers by comparing lists and identifying non-followers based on the data you upload, without needing your Instagram credentials.
Q: Does FollowBuddy provide real-time updates?
A: No, FollowBuddy does not provide real-time updates. It helps you manage your followers by comparing lists and identifying non-followers based on the data you upload.